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The Cinema Effect
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Sortie des usines
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Cubitt, like Deleuze before him, begins his account of the cinema by appealing to the elementary state of an image, its movement. Based on the movement we see on the screen and the movement we see in the actual world, both Cubitt and Deleuze insist that image and reality are perceived as one and the same. Cubitt's argument about the commonality of movement to image and actual world is straightforward and, for the moment, enables him to advance to the next stage of his thesis: unpacking his material theory of film further by using Bergson's concept of duration to assert Firstness as the fundamental principle of the image. Yet this assertion of the image's nature as Firstness depends on Cubitt's understanding of movement's duration.
For Peirce, Firstness is Being in-itself; it is the first stage of the universe's logical evolution. According to Peirce, evolution progresses from undifferentiated Being in-itself, to differentiated Being (or Being in a brute relation to something else), to Being in a logical relation to something else. Describing Firstness, Cubitt cites Umberto Eco who writes that Firstness is a quality of feeling, like a purple colour noticed without any sense of the beginning or end of the experience; it is not an object, nor is it initially inherent to any recognizable object (1).
To assert Firstness in the cinema, Cubitt begins by describing cinematic projection. He states that the frameline separating frame from frame distinguishes between past and present, negative and positive time, so that the frame itself, the present, appears as their pure difference (32). As the pure difference of past and present, Cubitt is describing the frame as an origin of time from which the past and present are both products. What is implied is that the projected frames cinematic images are most fundamentally a pure present: neither past nor future, but the point of origin of time (33). If we refer to Cinema 2 and Deleuze's (Bergsonian) idea of the image as perpetually split between a past and present, then Cubitt's and Deleuze's theses converge on the idea that the image is neither past, present or future, but all three at once. In other words, both theses conceive of the image as a swelling matter of duration.
Cubitt turns momentarily to mathematics and explains that zero is the origin of number. As the origin of number, zero neither exists nor does not exist: it is the privileged marker of difference (33), and all number is a product of this zero state. Cubitt then returns to the cinema and states that the image is the origin of time, a zero state. Why is this significant? The zero state of the image (whereby the image is a swelling matter of duration) neither exists nor does not exist. It is neither identical to nor different from anything else (2). It is on this point that Cubitt insists that the image exists in-itself as Firstness. Furthermore, he uses his own terminology and calls the image a pixel.
Based on his claim that (at its most fundamental level) the image exists in-itself as Firstness, Cubitt constructs a logical case for preventing the presupposition of narrative in cinema. Narrative has been considered a given in the cinema since the theoretical discourse made popular by linguistic film theorists like Christian Metz, and Cubitt sets out to dispel this position as a myth (3). His method depends on his idea of the image as a swelling matter of duration. As a zero state or originary flux, the fundamental state of the image is the sum of all differences (34). Furthermore, the descriptions in The Cinema Effect make quite clear how the fundamental state of the image is in immanence (4). In a move that brings Cubitt remarkably close to Benedict de Spinoza's concept of univocal substance and Deleuze's translation of this concept to the cinema with his own concept of the cinematic plane of immanence, he compares the zero state of duration with the idea of a God that is without self-identity (35) (5). At this stage, however, there is a bit of confusion. A reader of Peirce (and Deleuze) might think that Cubitt's discussion is conflating Firstness with a state of Being that Peirce himself describes as anterior to Firstness: a phenomenological Zeroness (6). This confusion aside, Cubitt continues his argument and dispels the theoretical arguments that presuppose narrative structure in the cinema. He states that narrative is a formal organisation of time, and this is because narrative organises a basic cinematic event into a sequence of causeeffect relations. To put this another way, narrative is an organisation of duration (Firstness). Thus, since Firstness is the zero state of the image, narrative is not a given but only one potential manifestation of cinematic time (38). Firstness exists in-itself in immanence. There is nothing transcendent to Firstness, and in this respect there is rightfully no reason why the image is predisposed to narrative organisation.
Cubitt's logic is clear and effective in its simplicity. However, some of its rigour is lost when one remembers his understanding of le vif, which is at the foundation of cinematic duration. His material thesis of the cinema depends on his understanding of the brute empiricism of the image's movement. Based on the image's movement, Cubitt (like Deleuze) equates the image and matter. Then, based on his understanding of the frame, Cubitt describes a concept of duration associated with this movement. Important now is the following argument: movement is immanent and time is a swelling duration. Cubitt states that narrative (chronological time) is only a fact of the cinema. These broader strokes of Cubitt's argument are clear, but there is some confusion when one considers the finer details. With the concept le vif, Cubitt seems to be suggesting that matter and movement (the living aspect of life: le vif) can be separated. If we take the principle from Bergson that movement equals time, then separating movement from matter is the same as stating that movement and time are added to matter. What we are left with is an idea of time as something that is added to the image. In this respect it seems that the image depends on transcendent structures. Consequently, if it is not entirely clear that time is not added to the image, then the concept of the image as a swelling matter of duration gets lost somewhere. The result: it becomes a little confusing as to how, exactly, a transcendent structure like narrative is unavoidable for the image.
Another detail that lacks some clarity is Cubitt's motivation for proving that narrative is not a given of the cinema. Why is narrative so dangerous? He states that narration tends towards a gestalt, and he writes that the goal of narration is closure and fixity (40). Although one can glean an idea of what Cubitt means, the thrust of his argument is not transparent enough. Is Cubitt making an ethical argument about language? Is he suggesting that the causeeffect relations of narrative perhaps predetermine a subject's interpretation of an image, consequently causing them to overlook some of the image's detail?
Deleuze's understanding of the image in the cinema books offers a way around these theoretical ambiguities. Deleuze dispels any idea of narrative's presupposition due to an argument he makes about the image's duration. Like Cubitt, he describes a primordial state of the image that is historically anterior to structures like narrative, and this is the image's fundamental nature as a swelling matter of duration. But at this point Deleuze's argument becomes a little more concrete than Cubitt's. He asserts that the image is something like Louis Hjlemslev's concept of linguistic matter (purport). In this respect, Deleuze is stating that the image is a matter that is not amorphous. In terms of this condition it does not presuppose structure (organising systems like langue) in order to give it form. Instead, matter is already formed by virtue of its very existence. Narrative is one such structure of language, and since the image does not presuppose structure, Deleuze states conclusively that narrative is not a given. Moreover, in identifying narrative with structure, Deleuze aligns his discussion of narrative with his critique of structuralism. In this critique, noted in the cinema books and extensively in earlier texts like How Do We Recognize Structuralism?, Deleuze is quite clear about how structure is detrimental to an ethical and creative concept of thinking (7).
The first principle of the image analysed by Cubitt is its fundamental existence as a swelling matter of duration (pixel). The second principle of the image analysed by Cubitt is its arrangement or organisation. I noted above how the first principle of the image corresponds to Peirce's elementary phenomenological category, Firstness. Now I will explain Cubitt's argument that the second principle of the image corresponds to Peirce's second phenomenological category, Secondness or what Peirce describes as Being in brute relation to something else (a second thing). Cubitt's term for the second principle of the image is the cut.
In The Cinema Effect, the discussion of Peirce's second phenomenological category is easy to grasp. Cubitt notes how, according to Peirce, Being is primarily an undifferentiated flow of quality and sensation (Firstness) which is eventually differentiated into distinct objects and things (Secondness). If we turn to Peirce's Collected Papers, Peirce has this very evolution of Firstness to Secondness in mind when he notes how the categories of Being are ordinal and hierarchical. Cubitt describes the swelling matter of Firstness as the interpenetration of the physics of light. It is a duration without beginning, end, or direction (49). He describes Secondness when the formless instant becomes an object. And citing Peirce, he notes Secondness as an interruption [a] sense of resistance, of an external fact, of another something (8).
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L'Arroseur arrosé
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Cubitt's argument about the cut also returns the reader to his discussion of narrative. Narrative is a problem of Thirdness: of interpretation. But narrative is also a problem of Secondness: of the ways the image is ordered or cut. Again, however, Cubitt makes clear the secondary importance of narrative in the cinema when he states that narrative is only one way cinema is cut. His discussion of some of Georges Méliès' films, as well as some of Dadasaheb Phalke's films, is fascinating and useful for compounding his thesis that narrative organisation is not the predestined outcome of the image (68).
From Peirce's phenomenology, Cubitt identifies a third principle of the image that he calls the vector. This principle stems from Cubitt's understanding of Thirdness. Thirdness is the most developed of Peirce's categories of Being. Firstness is Being in-itself, Secondness is Being in relation to a second thing, and Thirdness is Being in relation to a second thing for a third thing: an interpreting mind. For Cubitt, Thirdness is a way of discussing how the image is interpreted. More specifically though, Cubitt seems to want to use the vector to argue that a viewer's (subject's) interpretation of the image is never rightfully predetermined, and that the concepts formed as a result are potentially infinite in number (84). On this point there are some strong similarities between Cubitt's thesis on thinking, Deleuze and Felix Guattari's discussion of thinking in A Thousand Plateaus: Capitalism and Schizophrenia (particularly their oft-cited references to artist Paul Klee), and similar ideas of Brian Massumi. While Cubitt's language is rich and textured, and his discussion of thinking dotted with many provoking examples, it lacks some of the transparency of the above texts. His argument about the infinite potential of a subject's interpretation of the image is a little unconvincing because Cubitt isn't entirely clear about his understanding of the subject. Sometimes he seems to be describing a transcendent subject, an idea of the subject Peirce sometimes refers to with his discussion of psychologism. This is a dangerous way to describe the subject, since transcendence disrupts the infinite potential of interpretation according to the limiting effect on thought of pre-existent psychological tendencies.
In mathematical terms, a vector is a line moving through time and space (71). Cubitt uses this analogy to describe thinking in the cinema as a vector-like process linking images in space and time, teasing out their differences. There is a sense, however, in which Cubitt wants to make clear that the concepts produced as the outcome of the vector are not rightfully predetermined. In this respect, he cites Klee's understanding of the line in order to clarify his own concept of the vector: [T]he principle and active line develops freely. It goes out for a walk, so to speak, aimlessly for the sake of the walk (9). For Cubitt the line, like the thought process linking images, does not have an aim or destiny, but develops freely. In other texts, Massumi describes this same concept of thinking as a self-referential map-making process (10).
A strength of Cubitt's discussion in Graphical Film: The Vector is the clarity of his analysis of Émile Cohl's animated film Fantasmagorie (1908). He uses this film to illustrate his understanding of the vector as a self-referencing line linking images in other words, his understanding of thought as a process that is without transcendent determination. Fantasmagorie, Cubitt writes, is a brief line animation in which a mischievous puppet, Pierrot or fantoche, and his environment change seamlessly (7576). In many ways, Cubitt's use of this example re-presents, rather literally, Massumi's discussion in Parables for the Virtual: Movement, Affect, Sensation of the topological transformation of an object's properties (11). Cubitt writes that Cohl's line draws and redraws itself: flowers become bottles and cannons; elephants become houses; Pierrot becomes a bubble, a hat, a valise . For Cubitt, the continual becoming of Cohl's line is analogous to the linkage and re-linkage of images in the subject's head, and the proliferating and multiple concepts produced. Cubitt makes clear a sense in which the activity of Cohl's line and the activity of the subject's vector of thought are not predetermined when he states that, It is the activity of the line that counts, rather than the end points, which are in effect determined after the fact rather than before it, the result of drawing, not its givens (76).
Yet for Cubitt's thesis on thinking to really work, he needs to be clearer about his understanding of the subject. For instance, Peirce's philosophy of the sign also hinges on a concept of thinking that is not guided by transcendent determinants. The logic behind Peirce's understanding of thought is based on the underlying principle of continuity in his phenomenology (12). As a concept, continuity suggests that the universe and the subject are part of the same continuous flow of matter. This implies that the sign and the subject are continuous. If the sign and the subject are continuous, then there is nothing transcendent to the sign and subject. This is important because it means that the subject's interpretation of the sign is based entirely on the givens of the signsubject relationship. At times Cubitt's argument seems to suggest an idea of continuity underlying the imagesubject relationship. For example, he describes a stage of the cinema in which viewed and viewer are indistinct (85), and his identification of the moment at which film becomes other presupposes an anterior moment in which image and subject are not other, but continuous (90). But when it comes to his discussion of the subject specifically, all of these ideas of continuity and immanence come a bit unstuck. Cubitt's argument becomes somewhat ambiguous: at times his description of the subject reads like a description of a transcendent subject (a subject with a pre-determined sense of self, a subject that thinks according to pre-determined psychological ideas); and often, his discussion wavers between an idea of consciousness as an external factor (83), and an idea of interpretation as something that is not governed by gestalts that order and predestine our negotiations with the text (90, my emphasis). At one point, Cubitt momentarily dispels the idea of transcendent subjectivity, writing that the subject never originates signification (93), only to later suggest the opposite: that the image is an object subordinated to the subject's identity, that the image is there where I am not (13). Cubitt's discussion of subjectivity is thought-provoking and draws on many fascinating theories, but his own thesis on subjectivity (in relation to ideas of transcendence) is simply not transparent enough. As a result, Cubitt's discussion of the third final principle of the image (vector) leaves the reader a bit confused.
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Groundhog Day
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Cubitt's analysis uses Peirce's categories of Being as the basis for his understanding of the image. Such an approach is important for thinking about the implications of the image beyond its simple photographic representation of the actual world. And more generally, Cubitt's book is important because it is testimony to the importance of using film as a philosophical tool, sustaining the importance of cinema as an academic discipline.
At times, however, Cubitt could have pushed his concepts further. In particular is the sense that Peirce's phenomenology can perhaps offer something more to film theory other than a way of thinking about the nature of the image other than what is presented in The Cinema Effect. Let me be clearer. The foundation of Peirce's phenomenology is his argument that the universe is comprised of three categories of Being: Firstness, Secondness, and Thirdness. These three categories are also the foundation of Peirce's semiotic thesis and his associated discipline of semeiotics. Regarding Peirce's categories and the study of the sign, semeiotics states that there are three fundamental kinds of sign in the universe: signs of Firstness, Secondness and Thirdness. This implies that Thirdness and the logical relations of Being (the category of sign-formation) are concerned with signs that emit or express Firstness, Secondness or Thirdness that is, signs of sensation, brute relation and logic. This understanding of Peirce's phenomenology/semeiotics is brimming with potential for an analysis of the cinematic image. It raises questions such as: how do cinematic images combine as signs of Firstness, Secondness and Thirdness? And, what is the relation between these different kinds of signs and thinking? Deleuze's two volume study of the cinema makes inroads into applying Peirce in this way, but The Cinema Effect chooses a different path. The potential is there for Cubitt to push his application of Peirce further by considering the cut in relation to a range of different outcomes in other words, by considering cuts that express Firstness, Secondness and Thirdness in the cinema. Cubitt claims the nature of the image according to Peirce's three categories of Being, yet leaves an analysis of the sustained prevalence of these categories in cinema as a whole for another project.
Cubitt's terminology is testimony to the untapped potential of his study. He uses the terms pixel, cut and vector for Firstness, Secondness and Thirdness, and states two reasons for this terminological shift: to anchor the discussion in the material of film; and, since he is writing from the standpoint of the digital era, for a digital audience, to use digital terminology (3). Cubitt signposts the (digital) context within which The Cinema Effect was conceived, yet aside from this, his terminology and discussion doesn't really engage in that much detail with Peirce's concepts, nor attempt to extend them. In short, Cubitt most significantly uses pixel, cut and vector to identify the nature of the image as Firstness, Secondness and Thirdness without actually having to write Firstness, Secondness and Thirdness.
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Works CitedGerard Deledalle, Charles Peirce's Philosophy of Signs: Essays in Comparative Semiotics, Indiana University Press, Bloomington, 2000. Gilles Deleuze, Cinema 1: The Movement-Image [1983], trans. Hugh Tomlinson and Barbara Habberjam, University of Minnesota Press, Minneapolis, 1986. Gilles Deleuze, Cinema 2: The Time-Image [1985], trans. Hugh Tomlinson and Robert Galeta, University of Minnesota Press, Minneapolis, 1989. Gilles Deleuze, How Do We Recognise Structuralism? [1967], trans. Melissa McMahon and Charles J. Stivale, Charles J. Stivale (ed.) The Two-Fold Thought of Deleuze and Guattari, Guilford, London, 1998, pp. 258282. Gilles Deleuze, Pure Immanence: Essays on a Life, trans. Anne Boyman, Urzone, New York, 2001. Gilles Deleuze and Felix Guattari, A Thousand Plateaus: Capitalism and Schizophrenia, trans. Brian Massumi, University of Minnesota Press, Minneapolis, 1987. Umberto Eco, Kant and the Platypus: Essays on Language and Cognition, trans. Alistair McEwen, Secker and Warburg, London, 1999. Paul Klee, Notebooks, Volume 1: The Thinking Eye, ed. Jûrg Spiller, trans. Ralph Mannheim, Lund Humphries, London, 1961. Brian Massumi, The Parable of the Cave (Blind Version), UCLA Lecture, UCLA, 17 April 2000, accessed July 2002. Brian Massumi, Parables for the Virtual: Movement, Affect, Sensation, Duke University Press, London, 2002. Charles S. Peirce, Collected Papers, eds Charles Hartshorne and Paul Weiss, vols 16, Harvard University Press, Cambridge, 1932. Charles S. Peirce, Collected Papers, ed. Arthur Burks, vols 78, Harvard University Press, Cambridge, 1958. Charles S. Peirce, Peirce on Signs: Writings on Semiotics by Charles Sanders Peirce, ed. James Hooper, University of North Carolina Press, Chapel Hill, 1991. D.N. Rodowick, Gilles Deleuze's Time Machine, Duke University Press, London, 1997. Steven Shaviro, The Cinematic Body, University of Minnesota Press, Minneapolis, 1993.
Vivian Sobchack, The Address of the Eye: A Phenomenology of Film Experience, Princeton University Press, Princeton, 1992.
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